Back in 2014, Google announced that HTTPS protocol would now be a ranking factor; and that point in time, the response was lukewarm at best. Very few websites used it and owners and marketers didn’t seem to be in a hurry to upgrade it. However, over the course of the past two years, things have changed. At the time of the announcement, HTTPS was on only 1% of the websites searched in Google. In 2016, 32.5% of websites searched in Google had HTTPS. That’s a significant increase and it shows that Google’s bid to make websites more secure is starting to take effect.
What is HTTPS?
It is HTTP, only with an added layer of security in the form of the SSL certificate. This means that the website you want to access is more secure than the HTTP website. The SSL certificate is something similar to a firewall or an antivirus as it protects you and the website from malware and spyware. It forms an encrypted link between your browser and the website server so the data passed over that link remains private and secure.
The added layer of protection won’t really hurt your website and the investment is minimal at best. While it is cumbersome to update your website to include the SSL certificate, all you need to do is give us a call and we’ll handle it for you.
Why Do an HTTPS Service Installation?
There are several benefits of adding an SSL certificate to your website and it would have a direct impact on your business. Consider the points mentioned below:
- Added Security – This is the biggest advantage of HTTPS. It keeps your data and your customers’ data secure. When your customers perform transactions online and enter their credit card number and details, that information will remain private and secure.
- Reputation – Even if you’re a layman and know nothing about the Internet, that green tag before the URL on the address bar inspires confidence. People will automatically consider the website more trustworthy because the owners went through the trouble to add the SSL certificate. They’ll be more confident in carrying out transactions on your website and that’s always a boon.
- Ranking – Google has already raid HTTPS is a ranking factor. Websites that have the SSL certificate will be ranked higher than websites that don’t have the certificate. If you want to succeed with SEO, you need to upgrade your website to HTTPS.
There’s still some time left for you to surge ahead of the competition and upgrade your website. According to experts, the percentage of websites with SSL certificates is set to reach 50% in about 16 to 17 months’ time.
If you want good HTTPS service installation or have questions about it, don’t hesitate to contact us at Nube Internet You can call us at (210) 996-7176. You can also start a conversation with us by filling in this contact us form. We will be happy to hear from you.
Internet Marketing Coach