by Alejandro Quetzeri | Feb 28, 2017 | Brand development, Business advice, google, Online marketing
Do the math: You could earn more with a faster mobile website Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately,...
by Alejandro Quetzeri | Jan 31, 2017 | Brand development, Business advice, google, Online marketing
A mobile app can be a great way to connect with your customers and retain their loyalty. An app can simplify the commerce process and make the journey easier for customers. However, customers will only download an app if they intend to use it frequently, so you should...
by Alejandro Quetzeri | Nov 29, 2016 | Brand development, Business advice, google, YouTube
El uso del GPS para buscar direcciones o encontrar la mejor ruta según las condiciones del tránsito forma parte de los nuevos hábitos de millones de consumidores en América Latina. Con la proliferación de los teléfonos inteligentes y aplicaciones móviles como Google...
by Alejandro Quetzeri | Nov 28, 2016 | Brand development, Business advice, google
Thanksgiving and Black Friday have gone mobile. Women are driving the web. And Hatchimals, the Nintendo Entertainment System, and Baby Alive will top 2016 holiday gift wish lists. Know the trends that will define the holiday shopping rush. Smartphones have become...
by Alejandro Quetzeri | Nov 22, 2016 | Brand development, Business advice, google, YouTube
El sonido suele dejarse en segundo plano en las estrategias de marketing. Sin embargo, está comprobado que la música tiene un rol preponderante en las decisiones de compra. Además de masiva, despierta sensaciones que emocionan y activan instantes de recordación...
by Alejandro Quetzeri | Nov 17, 2016 | Brand development, Business advice, google
A Marketer Guide to Holiday Supershoppers The Internet and e-commerce has led to the rise of a new generation of supershoppers who are very aware of the market, love to research and understand new products and launches, and spend their money often but with care. These...
by Alejandro Quetzeri | Nov 10, 2016 | Brand development, Business advice, google
A un ritmo creciente, audiencias de todas las edades exhiben un mayor interés por mejorar su estado físico, recurriendo cada vez con más frecuencia a YouTube para cumplir sus objetivos. Por su amplia variedad de contenidos y facilidad de acceso, los consumidores...
by Alejandro Quetzeri | Oct 20, 2016 | Brand development, Business advice, google, Micro Moments
I want to Buy Moments The I-want- to-buy moment isn’t as easy to predict as other micro-moments. People can purchase products spontaneously and impulsively or plan for it for several months before they finally make the decision. When people have made the purchase...
by Alejandro Quetzeri | Oct 6, 2016 | Brand development, Business advice, google, Micro Moments
I Want to Do Moments Have you ever encountered a problem that you couldn’t fix? What was your first reaction when you did? In most cases, people simply fetch their smart phones and search possible solutions and other relevant information. This need creates the...
by Alejandro Quetzeri | Sep 29, 2016 | Brand development, Business advice, google, Micro Moments
One of the most important tools on the mobile platform is the location service. When the service is switched on, your phone knows where you are and offers information relevant to your location. Mobile phone users utilize location services to look for local businesses....
